BKS MyGold
myGold (BKS MyGold) is India’s gold activation platform—built to put idle household, temple, and institutional gold to work instead of leaving it in lockers while the country keeps importing more.
Overview
What this project is about
myGold (BKS MyGold) is India’s gold activation platform—built to put idle household, temple, and institutional gold to work instead of leaving it in lockers while the country keeps importing more. The website explains the infrastructure story (lease gold without transferring ownership, sell old gold for liquidity, and pathways for businesses and temples), while the iOS and Android apps are the everyday product for buying/selling MMTC-PAMP 24K digital gold, leasing to earn up to ~5% p.a. in extra gold weight, SIPs from as little as ₹10/day, gifting, and temple daan. Both surfaces had to make a complex trust product feel legal, insured, and easy to start.
Challenges
What we faced
The product is not a simple “buy digital gold” app—leasing, ownership-never-transfers messaging, insurance, stamp-paper agreements, and temple/business onboarding all had to be explained without scaring first-time users.
Website storytelling (India’s idle gold paradox, activation infrastructure) and in-app actions (buy, lease, SIP, gift, daan) needed one coherent brand so users were not learning two different products.
Trust is the product: insurance, legal documentation, purity testing, and live pricing had to stay visible across marketing and app flows without slowing conversion.
Solutions
How we solved it
We positioned the website around gold activation infrastructure—clear pathways for lease, sell, business, temple, and franchise—then mirrored those journeys in the iOS and Android apps with plain-language product actions.
MMTC-PAMP 24K digital gold, leasing growth, SIP, gift, and temple daan were structured as focused mobile flows with matching trust cues (insured, legally documented, withdraw anytime).
Responsive web layouts and app CTAs keep “get started / download” close to education, so visitors can move from understanding to action without rebuilding confidence.
Outcome
What finally came
myGold now presents as a serious gold infrastructure brand online and a practical gold super-app on iOS and Android—buy, lease, SIP, gift, and donate—backed by the same ownership, insurance, and transparency story. Users can learn the “why” on the web and complete everyday gold actions in the app.
Gallery
Project visuals
Browse website, app, and CRM screens from this build. Use the tabs to filter.
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